When it comes to sustainability, our beauty and skincare may be the key to incorporating some
eco-friendly habits. Luckily, consumers and manufacturers alike are becoming more aware of the
importance of sustainability. But in a world of green-washing and over-information, what exactly
is sustainable beauty?
The answer lies within two criteria: the product must be both made and packaged with
sustainable materials. But what does “sustainable materials” even mean? Broadly speaking, the
ingredients are natural, free of toxins, and the actions of sourcing and packaging are cognizant of
its carbon footprint.
There are a few certifications to keep an eye out for while browsing your favorite products, so
let's break them down.
The COSMOS-standard of sustainability internationally recognizes products as having met the
following criteria. First, production must respect the environment, biodiversity, and overall
human health of the community. Next, there is the absence of petrochemical ingredients such as
parabens, perfumes, and synthetic colorants. Finally, an absence of GMOs and an inclusion of at
least 20% organic ingredients. This typically red-printed label is one of the hardest to achieve,
but a COSMOS stamp ensures that a product is sustainable.
Furthermore, symbolized by a tree, is the Forest Stewardship Council (FSC) certification that
ensures the wood used for brushes and packaging have been ethically sourced. The Rainforest
Alliance addresses the environmental, social, and economic impact of the beauty product,
represented by a tiny green frog logo.
Several brands have been working toward a green future and skincare label Youth to the People
(YTTP) is paving the way. All of YTTP’s products are encased in reusable glass bottles and
ensure their vegan and cruelty-free formulas are gentle on your skin and the planet. After
ensuring that the ingredients are safe, you can feel confident knowing they will not harm the
environment or your skin.
While the stuff on the inside of your products matters, it’s important to also be aware of the
packaging that houses them. The most sustainable option is zero-waste packaging, where the
product is sold in a reusable, compostable, or “naked” container. Bodycare brand, Lush, sells
shampoo bars bypassing packaging in favor of this “naked” approach.
Sustainability within the beauty industry isn't confined to just the environment but persists as an
ethical issue as well. Sustainable products include brands that advocate against animal testing,
child labor, and workplace abuse. The cruelty-free bunny logo has become a symbol of those
higher standards that many brands have adopted, often seen on Tarte Cosmetics and Covergirl
products.
So, the next time you find yourself needing to restock your shelves, keep in mind the ways to
identify a sustainable product. Remember, the ultimate goal of sustainable beauty is to take care
of our bodies and our planet equally.
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