"As society emerged from the Covid-19 pandemic, there was a dramatic shift in fashion allowing maximalism and Y2K trends to flourish. The return to normalcy prompted many to turn to bright colors and patterns to embrace this celebration. Thus came the resurgence of ‘logomania’ and excessive looks.
2021 became the year of logomania, with many brand collaborations producing pieces with double the logos. In the beginning of the year came the Gucci and Balenciaga collab, which had several pieces featuring both iconic logos. There was also an overlap of Fendi and Versace which showcased the iconic Versace print and Fendi logo. Following that came the release of the Fendi and Skims collaboration which was exclusively logos.
Yet, as quickly as that trend came into style, it went out. And now a complete opposite is back: minimalism. Uncoded style has grown increasingly popular, where less is more and logos are a thing of the past.
Often in fashion history, the trends change from different sides of the spectrums. Similar to the colorful logomania that was the 80s, came the minimal, effortlessly chic trends of the 90s.
However, now the trend cycle seems to change within a matter of months.
Many can attribute this to the impact of social media and how trends now become over-done in record time. There are core figures pushing new styles daily and currently Matilda Djerf can be credited for leading the ‘Coastal Grandma’ aesthetic.
This style embraces neutral and solid colors, worn in classic and clean staple pieces. Think linens, wools, and classic cotton, in colors like beige, gray, white, soft blue and creams. All pieces can be layered and transition into all seasons because they are classic pieces.
Women who dress in this aesthetic are effortlessly chic and often resemble Parisian style.‘French Girl Fashion’ is all about wearing timeless pieces that all work together in a capsule wardrobe. A perfectly tailored blazer, loose trousers and a versatile top can always be found in their collection. It is the perfect mix of menswear and chic, that can take you from day to night.
French ready to wear designer Celine, encompasses this style. Their fall 2022 collection showcased neutral autumn tones, including a deep plum and taupe. Models wore boots, jeans and blazers, outfits that would be seen on the average French woman."
Some may suggest the recent return to classic and minimal fashion to the migration back to in
person offices. Since work from home eliminated the need for blazars, vests and loafers, it seems
many have missed the style of workwear.
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